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Summary

IndicBlend, an e-commerce app, aims to help more Indian Americans reconnect with their roots by adding and remixing Indian-culture-related artifacts in their current way of living. It believes in the power of lifestyle changes to reframe the narrative of assimilation and, instead, cherish and celebrate the life Indian Americans have created for themselves.aims to This is your About section. Every website has a story and users want to hear yours. This is a great opportunity to give a full background on who you are and what your site has to offer. Double click on the text box to edit the content and add all the information you want to share. You may like to talk about how you got started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. You can also add a photo, gallery or video for even more engagement.

My Role

Team

Duration

I worked as the primary UX Researcher and secondary UX Designer in a team of 4. 

Members: Riya Sinha, Christine Ding, Aayushi Saha, Atharva Potnis

15 weeks

What I did

  1. Conducted competitive analysis, user 

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Tools and Techniques

Techniques: User interviews, Competitive Analysis, User Personas, Information Architecture, Story Mapping, Design System, Wire-framing, Prototyping(micro-interactions), Usability Testing

Tools: Figma, Figjam, UserTesting.com,  

Our Solution

"Testimonials provide a sense of what it's like to work with you, or what it's like to use your products and services."

Robert Rose, Product Designer

“Have customers review you and share what they had to say. Click to edit and add their testimonial.”

Alexa Young, CA

The Product

Approach-Challenges etc section

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Challenge

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Approach

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Opportunity

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Process

Competitive Analysis

We conducted a competitive analysis of existing platforms that serve their users along similar goals to understand pain points, gaps, inspiration and opportunities. 

Pain points/gaps

  • missing interactions and personal touch

  • overwhelming interfaces

  • inclusive and accessible user experience

Inspirations

  • consistent design systems 

  • visual langauge that connects with the target audience

  • good customer interaction

Opportunities

  • promoting a sense of community

  • helping non-profits and causes that support the target audience

  • educate customers about Indian handicrafts

Checkout the detailed and extensive competitive analysis here. 

Secondary Research

We conducted a competitive analysis of existing platforms that serve their users along similar goals to understand pain points, gaps, inspiration and opportunities. 

Pain points/gaps

  • missing interactions and personal touch

  • overwhelming interfaces

  • inclusive and accessible user experience

Inspirations

  • consistent design systems 

  • visual langauge that connects with the target audience

  • good customer interaction

Opportunities

  • promoting a sense of community

  • helping non-profits and causes that support the target audience

  • educate customers about Indian handicrafts

Checkout the detailed and extensive competitive analysis here. 

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